Position title
Director of Sales and Catering - Red Lion Hotel Pasco

The Red Lion Hotel & Conference Center Pasco is looking for a Director of Sales & Catering to join our team!

Position offers a competitive salary range of $60,000-$68,000, plus a generous quarterly bonus plan, and medical, dental, and vision insurance. Relocation assistance is available.

This position will maximize Sales & Catering to all markets of the portfolio through directly selling as well as leading a team of Sales and Catering Managers and utilizing social media, advertising, and other marketing tools to achieve our bottom-line goals.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Lead and manage a team of Sales, Catering, and Admin team members to provide the best service to our clients and guests with a focus on creating a Win-Win for us and our customers.
  • Trains and develops team members to increase skills and abilities in their respective areas as well as cross-training to assist other team members.
  • Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
  • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs, and observance of sales office standards.
  • Ensure the hotel meets or exceeds budgeted goals.
  • Follow and track company cross-sells procedures.
  • Lead the Weekly Sales Meeting to strategize about the coming week and recap the previous week.
  • Attend and contribute to the Revenue Management Meeting.
  • Reviews monthly how the property is doing compared to forecast in actuals and pickup.
  • Complete other duties and tasks necessary for a smooth flow of business and as requested by management.


  • Responsible for overall Sales Offices strategies, plans, and performances.
  • Develop and foster client relationships.
  • Do sales calls locally and within the Tri-State area of Washington, Oregon, and Idaho
  • Attend Visit Tri-Cities Director of Sales Meetings monthly
  • Actively promote the hotel and the portfolio locally and nationally
  • Works with sales managers to develop a sales strategy and effective implementation of this strategy for their segments: PC, SMERF, Government, Company Meetings, etc.
  • Works with the management team to create and implement a sales plan addressing revenue, customers, and all market segments.
  • Utilize CVENT, the VISIT Tri-Cities system, and other systems to complete RFPs.
  • Utilize Travelclick 360 and other tools to do market research and strategy in targeting business for the hotel.


  • Sell local functions and events to non-profits, Weddings and Events, Company Meetings and Training, etc.
  • Works with Catering teams to foster relationships, build a client base, and create a strong local catering strategy.
  • Work closely with Banquets and Food & Beverage teams to seamlessly execute Catering Events for the clients.
  • Be active in the local community to promote our facilities, Events, and reputation to drive business.
  • Approve all Sales contracts, Banquet Event Orders, and other documents to secure and carry out functions and events.


  • Leadership and Navigation.
  • Customer Service.
  • Negotiation.
  • Relationship Management.
  • Communication Proficiency.
  • Time Management.
  • Problem Solving/Analysis.
  • Project Management.
  • Attention to Detail.
  • Technical Capacity.

Supervisory Responsibilities

  • Hires and trains regional and local sales & catering managers and staff.
  • Organizes and oversees the schedules, territories, and performance of regional and local sales managers.
  • Conducts performance evaluations that are timely and constructive.
  • Handles hiring, discipline, and termination of employees in accordance with company policy.

A high degree of commercial awareness and be able to understand links between sales/catering and profit with excellent negotiation & closing skills. Good business sense and the ability to motivate and lead a team.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The ability to travel is required as needed.

Physical Demands

The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit at a desk and work on a computer for prolonged periods, travel in a vehicle, stand; walk; use hands to finger, handle or feel, and reach with hands and arms.


Bachelor\'s degree in related field or combination of higher education and experience required.


5+ years Hotel Sales and Catering management experience required in a Full Service Hotel.

3+ years experience with Opera PMS required.

Job Benefits
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off (Vacation & Sick)

Relocation assistance is available.

Base Salary
$60000-$68000 Per year

Additional Information
All your information will be kept confidential according to EEO guidelines.

An Equal Opportunity Employer
Equal access to programs, services and employment is available to all persons.  Those applicants requiring reasonable accommodations to the application and/or interview process should notify a representative of the Human Resources Department.

Employment Type
Duration of employment
Year Round
Job Location
2525 N 20th Ave, Pasco, WA, 99301, USA
Working Hours
Open availability
Date posted
June 28, 2024
Valid through
August 2, 2024
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Dear Candidate,

Human Resources at Eternal Hotels would like to personally thank you for applying for the position.

We screen all our applicants and will select candidates whose qualifications meet our requirements for this position. We do ask that you please be patient with us as we carefully review all resumes and reach out to candidates.

If you are selected to continue in the recruitment process, we will contact you to schedule an interview. If your qualifications do not meet the needs of the position, we will update you and keep your resume on file for future opportunities that match your skills and qualification.

We wish you every success!

Thank you,

Eternal Hotels
Human Resources