What We Do
Helping Hotel Businesses Grow Big
25+
Eternal Hotels ® The Experienced Brand Management Partner
Our experts waiting for you!
Experience Counts
Doing the right thing, at the right time
Operations
Finance / Accounting
Revenue Management
Human Resources
Development
Hotel Receivership
NUMBERS SPEAK
Happy Customers
Our Projects
Team Members
Awards Won
Meet our Executive Team
We are dedicated to support you
our executives bring proven insight, innovation, and operational excellence to every property we touch.

Kam Singh
Founder & CEO

Parn Singh
President & COO

Shan Sahota | MBA, mLS
Chief Financial Officer

Laddi Singh
Vice President of Human Resources & Retail Operations

Arsh Sahota | Ma.ed
Director of Operations

Rob Watson
Vice President of Development & Technology

Brock Walter
Corporate Controller

James Rencken
Southern Regional Operations Director

Jay Jhala
Northern Regional Operations Director

Sonya Weimer
Corporate Sales Director
Why Choose Us for Hotel Management
Find the problem
We begin by identifying operational gaps and brand misalignments that may be limiting your hotel’s performance.
Research and analysis
Our team conducts in-depth market and property analysis to uncover actionable insights and strategic opportunities.
We Support Our Clients Fast
We’re equipped to assume full operational control quickly and efficiently, ensuring a seamless transition with minimal disruption.
Latest News
Get Latest Updates About Eternal Hotels®
Grand Opening of The Hampton Inn & Suites La Grande Oregon
Grand Opening of The Hampton Inn Wednesday, July 9, 2025 (2:00 PM - 4:00 PM) (PDT)...
Hampton Inn construction project breaks ground in La Grande
Kam Sahota, CEO and founder of Eternal Hotels, which is constructing a Hampton Inn &...
New owners of Pasco Red Lion plan roof, exterior upgrades
The new owners of the Red Lion Hotel & Conference Center in Pasco introduced themselves...




